Spam folder, bounces, quarantine, the Promotions tab. Gmail, Yahoo and Microsoft now filter or reject email from domains that aren't set up right and from senders they don't trust. Check yours free in about ten seconds.
What's happening?
Passing these checks means your domain's public setup is right. It can't show your sending reputation, list quality or content, which also decide where your email lands.
For years, a missing record meant some email quietly drifted into spam. Since 2024 the big three inbox providers have been turning their requirements into hard rules.
Send to about 5,000 Gmail users in one day, even once, and Gmail treats you as a bulk sender from then on, with the strictest rules.
Gmail and Yahoo start requiring authentication from senders, with stricter rules for bulk senders: SPF, DKIM, DMARC and one-click unsubscribe.
Microsoft starts rejecting mail from high-volume senders to Outlook, Hotmail and Live addresses that don't meet the same rules (bounce code 550 5.7.515).
Gmail moves from warnings to temporary and permanent rejections for mail that doesn't meet its sender requirements.
Most small businesses I look at have one or more of these. None of them are obvious from inside your inbox.
Flat $399. Checkout asks for your domain and the tools you send email from.
Invite me as a user on your DNS host and email tools, or share your screen for 20 minutes. I never need your passwords.
I find every service sending as you, set up SPF, DKIM and DMARC for each one, and send your DMARC reports to a free dashboard.
A before-and-after report with a test message from each service showing a pass. Done within two business days of getting access.
If SPF, DKIM and DMARC don't all pass on test messages from the services I set up, you get a full refund. I can't promise inbox placement, and you should be wary of anyone who does. I guarantee the part that's under my control.
Every step counts toward the next. Start with a $199 Diagnosis and it's credited in full toward the Setup Fix or the Reputation Rescue. Start with the $399 Setup Fix and it's credited in full toward the Reputation Rescue. Upgrade within 14 days.
$199 one time
For when customers aren't seeing your email and you don't know why.
Credited in full toward the Setup Fix or Reputation Rescue within 14 days.
Get a diagnosis$399 one time
When your setup is why email goes missing: spam, bounces or quarantine caused by authentication or alignment.
Covers one domain and up to five sending services. Extra services $49 each.
Credited in full toward the Reputation Rescue within 14 days.
Get my domain fixedstarting at $799
When your setup passes and email still goes to spam, bounces, arrives late or lands in Promotions: reputation, list and content.
Monitoring, $99 a month. After a fix, I read your DMARC reports and your Gmail and Yahoo dashboards, flag new or failing senders before they cost you, and move your policy to full protection. Cancel anytime. Ask about Monitoring
Small businesses and marketing teams using Google Workspace or Microsoft 365 alongside tools like Mailchimp, Klaviyo, Shopify, HubSpot, Constant Contact or GoHighLevel.
Not for bulk cold email to bought lists. I won't help get unsolicited mail past filters.
When a client asks why their email goes to spam, you don't have to become a deliverability expert. Send them here, or bring me in under your brand. Referral fee or wholesale pricing.
Ask about partneringFor a single missing record, you could. Most of the problems I see were caused by quick fixes: a second SPF record, DMARC switched on before every sender was set up, a tool nobody remembered. I find every service that sends as you, fix all of them, and prove each one passes.
No. Most DNS hosts and email tools let you invite another user, and you can remove me when I'm done. If yours doesn't, we do it together over a screen share.
No. DMARC starts in monitoring mode, so nothing is blocked while we confirm every sender passes. Tightening the policy comes later, once the reports are clean.
No, and nobody honestly can. Where your email lands also depends on your sending reputation, your list and your content. I guarantee what I control: authentication passing for every service I set up, or your money back.
Then your setup probably isn't the problem. The usual causes are an old or bought list, low engagement, sending too much too fast, a shared sending server with a poor reputation, or your email platform quietly suppressing addresses. A $199 Delivery Diagnosis finds which one; the Reputation Rescue fixes it, and the Diagnosis is credited toward it.
Sometimes, but nobody can promise it. Promotions is where Gmail files marketing email that passed its checks: it isn't spam, but fewer people look there. Gmail decides from your content, how you send and how people engage, not from your DNS records. The Rescue works on those; it never guarantees the Primary tab.
Two business days from when I have access. Most DNS changes show up within an hour or two.
It reads public DNS records: SPF, DKIM, DMARC and MX, the same records every mail server reads when your email arrives. The lookups run in your browser through Cloudflare's public DNS, with Google's as a backup. The check itself isn't sent to me or stored. If you answer the optional setup questions afterwards and press save, those answers and your results are. It doesn't check blocklists, because blocklists refuse lookups from public DNS services, so a browser-based answer would be wrong.
I'm Kristian Dermody. I set up and repair the email systems small businesses depend on, and work with them on the operations behind their marketing. The question I get asked most is the simplest one: why did my email go to my customer's spam folder? Out of Spam is the fastest honest answer I can give.